Cristina Anselmi is a localization, machine translation, and AI implementation consultant with a special focus on video games. Since 2012 she has managed full localization cycles across projects ranging from small indie mobile games to large MMORPGs and AAA titles.

For over 10 years she has specialized in machine translation, automation, and AI-driven localization, having implemented these solutions for both large corporations and indie publishers. Previously she spent 8+ years at Electronic Arts (EA), most recently as Machine Translation, Technology & Automation Manager, where she built and led the MT team and owned MT tooling and automation strategy.

She helps game studios and localization teams:

• Integrate machine translation into the game localization pipeline
• Optimize AI tools to improve efficiency without compromising quality
• Build localization strategies that balance automation with human expertise
• Streamline workflows to reduce cost and time-to-market while preserving linguistic and cultural authenticity

A conference speaker since 2013, she regularly presents at major localization events (LocWorld, MT Summit, GenAI in Localization) and is active in Women in Localization.