Localization and translation services for products that ship fast

Localica is the localization partner behind Parimatch, GR8 Tech, 1win, Aviator, WhiteBIT, Uber, Reface, Uklon, Railsware, Mailtrap and Coupler.io. These are not one-off projects: they are ongoing partnerships where we update live products every day, across every market they operate in.

We are a language service provider with 10+ years of experience, delivering translation and localization services in 100+ languages and 300+ language pairs through a network of 2,000+ native linguists. Our focus is products where localization is a revenue channel rather than a formality: iGaming and betting, gaming, fintech and crypto, mobility, SaaS, eCommerce and consumer apps.

Why companies choose Localica

Website localization, mobile app localization for iOS and Android, software and product UI localization, game localization, iGaming and betting content, marketing localization, CRM and lifecycle email campaigns, ASO and app store listings, multilingual SEO content, affiliate materials, support centers and knowledge bases, legal and compliance documents, video and multimedia. One team, one terminology base, one brand voice across every market — instead of five vendors producing five different versions of your product.

WHY COMPANIES CHOOSE LOCALICA

We localize at locale level, not language level. es-MX is not es-ES, pt-BR is not pt-PT, zh-TW is not zh-CN, and Gulf Arabic is not Modern Standard Arabic. When conversion depends on whether a player, a trader or a buyer feels the copy was written for their market, that distinction is the entire job. We build separate locale strategies instead of shipping one "international" version everywhere.

Our linguists are native speakers with vertical expertise. They know how bonus mechanics, odds and responsible-gaming wording read in their market, how in-game narrative keeps its tone across languages, how a crypto exchange explains fees without losing trust, and how a ride-hailing app phrases a cancellation so the user does not churn. Industry terminology comes from the industry, not from a dictionary.

We match your release cycle. High-velocity products ship weekly or daily, and localization that arrives two sprints later is localization that arrives too late. Our continuous localization workflow inside Crowdin means new markets go live together with the product — which is exactly how we keep partners like Mailtrap, Coupler.io and Railsware updated on an ongoing basis across their entire product ecosystem.

We scale into new markets fast. Need eleven locales for a Q4 launch, including RTL and CJK? We assemble the team, build the linguistic foundation and run the first release without turning your roadmap into a bottleneck.

How our localization process works

1. Discovery and locale strategy. We start with your markets, not your files: which locales to launch first, what needs adaptation beyond language, and where cultural or regulatory nuance will cost you conversions. We audit source content for localizability before a single string is translated, so hardcoded text, concatenated strings and untranslatable idioms surface early.

2. Linguistic foundation. We build a glossary and a style guide for your brand, set up translation memory, and lock terminology per locale. This is what keeps a product consistent across 30 languages and three years of releases — and what makes every subsequent word faster and cheaper to translate.

3. Team assembly. Native linguists are selected per locale and per vertical, then tested on your actual content. Your project keeps the same team over time, so product context compounds instead of resetting with every batch.

4. Translation inside Crowdin. We work directly in your Crowdin project, with screenshots and in-context previews so translators see where each string actually lives. Plurals, ICU MessageFormat, character limits, RTL layouts, date, number and currency formats are handled as part of the work — not discovered in production.

5. Editing and proofreading. A second native linguist reviews every segment for accuracy, tone and terminology. Marketing and brand content goes through transcreation, where the brief matters more than the source sentence and the result is written to convert, not to match word for word.

6. Localization QA in the live product. We test localized builds in the interface: truncation, overlapping elements, broken RTL layouts, long-word languages breaking buttons, and context errors that are invisible in a string list. You receive an LQA report with severity levels and reproducible steps.

7. Continuous delivery and maintenance. Updates flow through the same pipeline, translation memory and glossary are maintained release after release, and reporting shows volumes, quality metrics and cost per locale. Where volume justifies it, AI translation with human post-editing (MTPE) reduces cost on low-risk content, while full human workflow stays on everything your users actually read.

Languages and markets

100+ languages and 300+ language pairs, covering all major European, Asian, MENA and Latin American markets, with regional locales and dialects rather than one-size-fits-all versions. If a pair falls outside our standard coverage, we source and vet native linguists for it.

Get started

Invite Localica to your Crowdin project: Dashboard → Members → Role: Manager → Email: hello@localica.io → Invite.

Or send us a sample file or a link to your project with your target languages, and we will come back with a per-pair quote and a realistic launch timeline.

Localize once. Launch everywhere.